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Audience Analysis
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Building Headline Ideas
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Issues Management
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Story Telling
When describing a company, a project or a business issue, words matter. Facts matter. Stories matter. Most importantly – connection matters. The Hughes Strategy system begins with the audience. This is the only way to ensure messages will resonate and get the traction our clients expect.
Hughes Strategy facilitates messaging sessions to enhance issues management, product launches, brand identity and project awareness. Messaging should blend empirical information with the texture of experience. This experience adds credibility to messaging in the form of stories and anecdotes. Using a proven method of message mapping, Hughes Strategy builds message suites with our clients to prepare them to navigate their most challenging business issues.